At a fundamental level, Public Relations is about getting information out to a targeted demographic in order to influence their opinions about a company, a product, an idea, etc. For most young companies, a well-planned Public Relations campaign can deliver a huge return on investment. Startups can use Public Relations to prove prowess and momentum…
While it is easier than ever to gain wide-ranging insights about consumers by harnessing massive sets of “big data”, to be successful at public relations it is still essential to tell fact-based stories about brands, products and services. People are immune to hype and they quickly move on when marketing initiatives are full of targeted…
public relations – noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. I am constantly amazed at how many people misunderstand the art of Public Relations. PR strategies and tactics…
Visibility Public Relations “When the truth is found to be lies, and all the hope within you dies.”Don’t you want some Brands to Love?Don’t you need some Brands to Love?You gotta find some Brands to Love. Yes, the Coen brothers got the classic Jefferson Airplane lyric a little wrong, but let’s (hint) hope that brand…
Did you know the most important asset you have in your business is your platform? It’s true. You may be asking what your “platform” is? Well, it’s like your personal portfolio for your business. It includes media you’ve received, awards you’ve won, your websites, your blog, your ezine subscribers, your books, your products… your speaking…
You gotta love Betty White. In a recently released movie, she portrays a high school girl’s grandmother, and in one scene a boy is asking for her granddaughter’s phone number. Of course it’s White’s character who responds with hers. “I’m also on Facebook… and the Twitter!” she enthusiastically adds. So, if Facebook and “The Twitter”…
The sports world is a long way from the romantic view espoused by the late Supreme Court Chief Justice Warren Burger: “The sports page records people’s accomplishments; the front page usually records nothing but man’s failures.” Of course, the sports pages record more accomplishments than failures. But from Tiger Woods, to Title IX law suits,…