Twitter’s role in corporate communication strategies tends to be approached from a legacy media, broadcast format of interaction (e.g. elites acknowledging and addressing elites with an unacknowledged audience of followers/viewers witnessing these exchanges). This has the unintended consequence of enabling a distancing effect with followers — making the CEO less proxemic (socially speaking) to average…
Right now 80% of online purchases in America originate from word of mouth recommendations that are taking place across social media platforms. It is more important than ever to incorporate word-of-mouth (WoM) strategies into your integrated marketing and PR planning. Here’s how to start: First you have to figure out where to initiate conversations that…
While it is easier than ever to gain wide-ranging insights about consumers by harnessing massive sets of “big data”, to be successful at public relations it is still essential to tell fact-based stories about brands, products and services. People are immune to hype and they quickly move on when marketing initiatives are full of targeted…
The Labor Day weekend is a great time to catch up on your reading and I have four favorite reads to recommend to you as you leap into Fall 2015! Each deals with key business questions every company has about where business is heading, how to engage customers, how to attract attention with new technologies,…
Heidi Groshelle gives insights on PR strategies in the 21st Century.