As a valued resource in the cannabis community, Ingrid Marketing receives a lot of questions on what cannabis companies need to do to get ready to launch or release big news. When it’s time to pull the PR trigger and announce something newsworthy, there are four simple things a cannabis startup can do on their…
Crisis: Any situation that threatens a company’s integrity or reputation. How your company reacts to a crisis will set the tone for the brand’s long-term reputation. Before you experience a difficult or embarrassing situation, sit down and start planning. Your business’ future could depend on your crisis management plan. Fortunately, you don’t have to reinvent…
If you’re thinking about doing public relations for your cannabis business, you’ll want to make sure you are prepared when media and influencers come knocking on your door. Below are six essential pieces that together make up your “Media Kit” – critical materials that can be used by journalists as they research and develop their…
Here at Groshelle Communications, we work with the press…a lot. As one of the leading cannabis marketing and PR firms in San Francisco, we get a lot of questions from our clients on how to best work with the media. Below are the top things to know before engaging with the press. Do research —…
In partnership with Ingrid Marketing, Dr. Kerklaan Therapeutics introduced a new line of high-end cannabis topical products into the California market. Click here to download/view PDF version
Ingrid worked with the Solful team to plan their grand opening and then quickly adjust those plans when devastating wildfires struck close to home. Click here to download/view PDF version