As a valued resource in the cannabis community, Ingrid Marketing receives a lot of questions on what cannabis companies need to do to get ready to launch or release big news. When it’s time to pull the PR trigger and announce something newsworthy, there are four simple things a cannabis startup can do on their…
Crisis: Any situation that threatens a company’s integrity or reputation. How your company reacts to a crisis will set the tone for the brand’s long-term reputation. Before you experience a difficult or embarrassing situation, sit down and start planning. Your business’ future could depend on your crisis management plan. Fortunately, you don’t have to reinvent…
If you’re thinking about doing public relations for your cannabis business, you’ll want to make sure you are prepared when media and influencers come knocking on your door. Below are six essential pieces that together make up your “Media Kit” – critical materials that can be used by journalists as they research and develop their…
Here at Groshelle Communications, we work with the press…a lot. As one of the leading cannabis marketing and PR firms in San Francisco, we get a lot of questions from our clients on how to best work with the media. Below are the top things to know before engaging with the press. Do research —…
In partnership with Ingrid Marketing, Dr. Kerklaan Therapeutics introduced a new line of high-end cannabis topical products into the California market. Click here to download/view PDF version
Ingrid worked with the Solful team to plan their grand opening and then quickly adjust those plans when devastating wildfires struck close to home. Click here to download/view PDF version
Twitter’s role in corporate communication strategies tends to be approached from a legacy media, broadcast format of interaction (e.g. elites acknowledging and addressing elites with an unacknowledged audience of followers/viewers witnessing these exchanges). This has the unintended consequence of enabling a distancing effect with followers — making the CEO less proxemic (socially speaking) to average…
At a fundamental level, Public Relations is about getting information out to a targeted demographic in order to influence their opinions about a company, a product, an idea, etc. For most young companies, a well-planned Public Relations campaign can deliver a huge return on investment. Startups can use Public Relations to prove prowess and momentum…
Right now 80% of online purchases in America originate from word of mouth recommendations that are taking place across social media platforms. It is more important than ever to incorporate word-of-mouth (WoM) strategies into your integrated marketing and PR planning. Here’s how to start: First you have to figure out where to initiate conversations that…
While it is easier than ever to gain wide-ranging insights about consumers by harnessing massive sets of “big data”, to be successful at public relations it is still essential to tell fact-based stories about brands, products and services. People are immune to hype and they quickly move on when marketing initiatives are full of targeted…
The Labor Day weekend is a great time to catch up on your reading and I have four favorite reads to recommend to you as you leap into Fall 2015! Each deals with key business questions every company has about where business is heading, how to engage customers, how to attract attention with new technologies,…
Heidi Groshelle gives insights on PR strategies in the 21st Century.
public relations – noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. I am constantly amazed at how many people misunderstand the art of Public Relations. PR strategies and tactics…
Visibility Public Relations “When the truth is found to be lies, and all the hope within you dies.”Don’t you want some Brands to Love?Don’t you need some Brands to Love?You gotta find some Brands to Love. Yes, the Coen brothers got the classic Jefferson Airplane lyric a little wrong, but let’s (hint) hope that brand…
Did you know the most important asset you have in your business is your platform? It’s true. You may be asking what your “platform” is? Well, it’s like your personal portfolio for your business. It includes media you’ve received, awards you’ve won, your websites, your blog, your ezine subscribers, your books, your products… your speaking…
You gotta love Betty White. In a recently released movie, she portrays a high school girl’s grandmother, and in one scene a boy is asking for her granddaughter’s phone number. Of course it’s White’s character who responds with hers. “I’m also on Facebook… and the Twitter!” she enthusiastically adds. So, if Facebook and “The Twitter”…